Cialdini's influence science powers modern leadership training
How a psychologist who spent three years undercover with car salesmen, telemarketers, and fundraisers quietly reshaped the way leaders learn to move people toward better decisions.
The Professor Who Went Undercover In the late 1970s, Robert Cialdini did something that made his academic colleagues uncomfortable. He left his laboratory at Arizona State University temporarily and went looking for the real teachers of persuasion. He applied for jobs at used car dealerships. He trained as a telemarketer. He sat inside fundraising offices and attended cult recruitment sessions. For three years, he embedded himself in what he called the "compliance professions" industries whose survival depended...
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